We make a big deal each year of ads played during the Super Bowl.  I watched the game and saw the ads.  To be honest, I had no clue what some of them were trying to tell me.

The one that seemed to get the most chatter was a two-minute ad by Jeep that featured singer Bruce Springsteen.  Rather than ballyhoo Jeep, it talked about this county and the need we have to seek common ground–instead of becoming more and more divided and listening to voices intended to turn us one against another.

It centered on tiny Lebanon, KS (population 218 in the last census).  Lebanon has long been considered to be in the exact middle of the 48 contiguous states.  There is a tiny chapel, open 24/7, where the center is.

Here is some of what Springsteen said:

All are more than welcome to come meet here in the middle.

It’s no secret the middle has been a hard place to get too lately, between red and blue, between servant and citizen, between our freedom and our fear..

Now fear has never been the best of who we are, and as for freedom, it’s not the property of just the fortunate few, it belongs to all us.
Whoever you are, wherever you’re from, it’s what connects us, and we need that connection.  We need the middle.

We just have to remember the very soil we stand on is common ground, so we can get there.  We can make it to the mountaintop through the desert, and we will cross this divide.  Our light has always found its way through the darkness.  And there’s hope on the road up ahead.

This is a strong, strong message.  Too bad we don’t have 435 congressmen and 100 senators in Washington who understand this.

You can see this ad here: